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MARKETING AND BRANDS COMMUNICATIONS COUNCIL

The Marketing and Brands Communications Council (MBCC) of the African Leadership Institute of Global Affairs (AFLIGA) oversees the institution’s branding, communications, and corporate image. Through strategic branding, communication and public relations, the council ensures that AFLIGA maintains a strong, consistent, and influential presence in the local, regional, and global spaces.

Purpose and Mandate

The Marketing and Brands Communications Council (MBCC) is a strategic advisory body within AFLIGA, responsible for shaping and maintaining the organization’s brand identity, traditional and digital communication strategies, and public relations efforts. The MBCC is critical in ensuring that AFLIGA’s image, messaging, and outreach align with its mission, values, and long-term objectives.

To fulfil its mandate, the MBCC shall:

Develop and Oversee AFLIGA’s Branding and Communication Strategies: Establish and implement comprehensive branding and communications guidelines (policy), ensuring consistency across all AFLIGA platforms, materials, and communications outlets.
Enhance AFLIGA’s Visibility and Reputation: Strengthen AFLIGA’s presence at the local, regional, and international levels through proactive public relations campaigns, media engagement, and thought leadership initiatives.
Ensure Consistent Messaging Across Digital and Traditional Media Platforms: Maintain a cohesive and strategic approach to AFLIGA’s external and internal communications, ensuring alignment across social media, websites, publications, press releases, and other media channels.
Foster Stakeholder Engagement Through Strategic Communication Initiatives: Design and execute targeted communication efforts that build strong relationships with AFLIGA’s stakeholders, including participants, facilitators, partners, donors, and the broader public.
Protect and Promote AFLIGA’s Corporate Identity and Public Perception: Safeguard AFLIGA’s reputation through crisis communication planning, media training, and reputation management strategies, ensuring that the organisation remains a trusted and respected institution.
Monitor and Evaluate Communication Efforts: Regularly assess the effectiveness of AFLIGA’s branding and communication strategies through analytics, surveys, and stakeholder feedback, ensuring continuous improvement and adaptation to emerging trends.
Align with AFLIGA’s Strategic Goals: Ensure that all branding and communication activities support AFLIGA’s overarching mission, vision, and Pan-African leadership development objectives.

By executing these functions, the MBCC will position AFLIGA as a catalytic institution in leadership development, governance education, and transformative regional and global engagement.